creative director, brand consultant, painter

About

Opinionated. Strategic. Passionate. Absurd.

In her natural habitat

In her natural habitat

 

BIO

Kelly Criswell is a visionary and creative leader, shepherding the GRO Agency as Chief Creative Officer based in the Los Angeles office she founded. With a fierce love of food & beverage branding and a 17 year career in CPG brand development and packaging design, Kelly will relentlessly push brands to the next level for success on shelf. Over her career she has worked with such notable brands as Nestlé Dreyers, Dunkin’ Donuts, Premier Nutrition, and Red Bull. 

Her latest modus operandi is harnessing her extensive experience in CPG to help entrepreneurs and start-ups launch their brands. Her current passion project is Kabaki Kenyan Purple Tea- she has teamed up with the founder Martin and helped him position, brand, package, and develop go-to-market strategy for a 2018 launch. When she’s not obsessively taking photos in grocery stores (say hi if you see her!) she’s painting or hiking with her two kids.